There is an endless succession of fads, curiosities and sensations on social media. @horomariobro is not one of them. And if you need to stop now and follow him, we’ll forgive you. His extraordinary macro photography and videography, coupled with insightful commentary on what his lens has captured, has hit Instagram with the force of a revelation. When it comes to dropping the knowledge, Mr Mario speaks in frank layman’s terms that any fan can understand. Sometimes he’s awed. Sometimes he’s disappointed. But always, he’s interesting beyond belief. Every single post is a must-read. It’s not over the top to say he’s become a conscience for the industry, seeing through the hype to the #details that reveal which of your most revered brands are truly obsessive about perfection. Therefore, in a few short months, he has become legend. And he is in a company of one when it comes to posting eagle-eyed, truth telling vignettes that will make you feel differently about all kinds of brands. Want to know if your Grand Seiko polishes the underside of its hands? Want to watch ultra slo-mo of your flyback chrono returning to zero? @horomariobro is here to help. And sometimes, to harm the reputations of generally unimpeachable brands. Patek? Lange? Journe?…
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