Today Benjamin Arabov, son of Jacob Arabo, takes over the reigns of the über-luxury empire Jacob & Co, as the new CEO. When he left the company at age 19 he promised to come back when the time was right. And that was four years ago, in 2017, when Benjamin took over the social media activities of the company. Jacob & Co’s combined social media presence has grown spectacularly, from 200,000 followers to 2.5 million and it keeps growing at a fast pace
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