INTERVIEW: Collective™ Horology are reinventing the watch collectors’ club to create truly special collaborations

collectiveWatch enthusiasm is initially generated by the product – there’s no doubt that the art of watchmaking and the many resulting creations are the main draw that hooks people in. But what really sustains the hobby, and helps it grow, is the sense of community in watches. Within #watchfam there are many collecting groups dedicated to bringing like-minded watch lovers together, typically to share a few drinks and talk watches. Two watch lovers, however, wanted to take the idea of a watch collectors’ club a step further. Collective™ Horology was started by founders Gabe Reilly and Asher Rapkin to create a positive and intimate space for horological enthusiasts to come together and share their love for all things watchmaking. What separates Collective Horology from other clubs is their efforts focus on creating collaborative pieces for its members. I found this dynamic intriguing, so I (virtually) sat down with Gabe and Asher to better understand what drives the Collective and how you can join in on the fun. Time+Tide: What led you guys to creating Collective Horology? Gabe: One of the things we’ve seen since the days when Asher and I were lusting after Invictas on the Poor Man’s Watch Forum,…

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3 years ago