Jean-Marc Pontroue became CEO of Panerai in 2016, bringing new ideas, energy and a more contemporary approach to the brand. Although changes within the company were inevitable, the core values and instantly recognizable aesthetic remain intact. During the digital Watches & Wonders week, I talked with Jean-Marc about Panerai’s plans and challenges in 2020 during this unprecedented Corona Virus pandemic. New models will launch as planned, while others will wait until next year as the company adapts to global boutique closures, cancelled events and a big shift to a single, major fair in Geneva. With a focus on the environment, partnerships and long-term ambassadors like Mike Horn, Panerai is poised to emerge from the crisis stronger than ever with exciting new projects and innovations in the works.
