For a number of years, Octavio Garcia and design at Audemars Piguet were synonymous in the minds of many. Garcia was AP’s creative director from 2002 to 2015, when he left his position and was replaced by Claude Emmenegger, who had worked with AP many years ago on the very first Royal Oak Concept Watch. Garcia’s departure naturally gave rise to quite a bit of speculation as to what we might see next from one of the most prominent watch designers of the 2000s, and the answer, surprisingly, isn’t another high-profile job at an haute horlogerie brand: it’s the creation of a design-first, automotive-inspired watch that is two to three orders of magnitude less expensive than some of his projects for AP.
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