Creating an object without a single mention of its provenance on the dial and that, however, remains recognizable is far, far from easy. Yet, Schaffhausen-based brand H. Moser & Cie., with their pure/nude watches, achieved this – at least, among an audience of well-educated collectors. Pushing the idea even further are the Concept watches of the brand: no text, no indexes, no Swiss-Made mention… Actually, nothing! A dial and its hands, that’s all. This idea is now applied to another watch in the collection, the most complex of them all, with Endeavour Tourbillon Concept.
