Lebois & Co may sound familiar to some as it’s not a new brand from Dutch entrepreneur Tom van Wijlick, but a revived one founded in 1934. French watchmaker Raymond Dodane (third generation of watchmaking family) founded the company to produce affordable luxury Swiss timepieces. Following World War II, it was taken over by Italian importers who outsourced production to Swiss manufacturers, including Dodane. Production stopped in 1972 and the brand effectively disappeared, only to be re-registered by Tom van Wijlick in 2014 with the approval of the Dodane family. The brand has since launched multiple, limited editions of the Avantgarde Date model and is back in 2019 with the Venturist.
