Often, it is incremental and deliberate design progress — slow to the point that the casual observer might not even notice it — that creates the best products. Tiny changes, layered on one another year after year, are the key to creating an unmistakable visual identity that stands the test of time. It’s a blueprint that is as simple as it is challenging to achieve. For the custodians of a brand to maintain a steadfast faithfulness to a design that might have been born a generation or two before, requires belief as much as it does an understanding that good design will often outlive us all. While good designs will likely have long lives, they all have a foundational period in their youth, and that is where the Bulgari Octo Finissimo is today. The heavily faceted octagonal case of the Finissimo was first seen in 2014 with the release of the world’s thinnest tourbillon. At the time it was a curious watch to make for a brand that was best known as a jewellery firm, but it was the first sign of Bulgari’s unrelenting watchmaking intent. Bulgari followed the thinnest tourbillon record with another Octo Finissimo record in 2016 — the…
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