The whole idea of a microbrand is to do things differently from major watchmakers. Whether that be better bang for buck, experimenting with unusual materials, or just creating wacky designs, any taste can be catered for as long as enough interest can be found through Kickstarter. Over the years, the taste of the mainstream has crept into the micro world too, flooding the market with vintage-style dive watches powered by entry-level Japanese movements. While there’s nothing wrong with that model — in fact, some are absolutely great — CODE41 return to the original ethos of being unafraid to experiment. The DAY41 is their latest example, and it begs to be stared at. The DAY41 began life as a concept for a women’s watch, though as it took shape, it revealed itself to prove that any watch can be gender-neutral as long as you enjoy how it looks. The availability to order it in 37mm or 40mm isn’t just designated to the gender binaries, as the personalisation to order whichever case finish and strap style you want allows you to make it as masculine or as feminine as you’re inclined, without worrying if it will fit your wrist properly. The only exceptions to…
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