We told you a few weeks ago that H. Moser would be removing the “Swiss Made” label from its watches in 2017 in protest of what it views as lax regulations on the designation that work in favor of companies outsourcing work from the country. At the time, Moser also said it would be releasing “the most Swiss watch ever created” too, showing what real Swiss Made could mean. We knew it would be something interesting, but we could never have predicted this (though Arthur sort of did a while back): a watch with a case made of actual Swiss cheese. I’m not kidding. Not one bit.
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