Shinola is an American luxury design brand that manufactures various products – from timepieces, leather goods, jewellery, and even audio equipment. Founded in 2011, the company operates an in-house watch and leather factory based within the fifth floor of the historic Argonaut Building, where a team of artisans hand assembles timepieces and crafts premium leather straps. A year after Shinola was founded, in 2012, they transformed 12,000 square feet of raw space into their very own state-of-the-art watch factory in Detroit. Their watch teams continually participate in extensive training with their Swiss partner Ronda AG. The factory assembles between 500 and 700 watches per day, with more than 30 people participating in the assembly of a single watch. The brand is known for accessibly priced watches that have a clear American influence. Their products range from more basic “fashion watches” to a growing lineup of mechanical watches. While the parts are typically sourced from Swiss and international vendors, every Shinola watch is built and assembled in their Detroit HQ. This is their latest release: the “I Voted” Shinola Detrola 43mm Limited Edition Watch. With the election coming up here in the states, Shinola is trying to do their part by encouraging…
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