Introducing: The Jaeger-LeCoultre Master Memovox Boutique Edition, Celebrating The 60th Anniversary Of The First Automatic Memovox (Along With Photos Of Some Cool Vintage Memovoxes Too)

Innovation is a fine thing, but one of the nice things about mechanical watchmaking is that there are some watches and some movements that have changed very little over a surprisingly long period of time. Conservatism doesn’t necessarily mean timidity, and many smart companies understand very well that giving your clients a direct, tangible relationship with the past is a great way to build a sense of emotional connection to the present (as a matter of fact, Rolex has built an entire business model on the idea of, if not a deliberately glacial product development cycle, at least a keen sense of when something is not broken, and, therefore, not in need of fixing). Watches like the Speedmaster Moonwatch and the Zenith El Primero are in need of no fiddling, and both of those particular watches show just how much longevity a great movement in a great design can really have. In the same class is another, slightly-less-often discussed wristwatch: the Jaeger-LeCoultre Memovox.

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8 years ago