Who says the sequel can’t be as good as the original? TAG Heuer have just dropped their second collaborative timepiece with Japanese outfit Fragment Design, and it looks fresh to death. Consider it the Empire Strikes Back to equal, or even exceed Star Wars. This watch is an absolute masterclass in masculine minimalism that is more of a case of what’s been left out, than included. Called the TAG Heuer x Fragment Design Chronograph Limited Edition, the sporty timepiece is the brainchild of Fragment’s founder, Hiroshi Fujiwara. To say Fujiwara is a pioneer of design and culture in Japan is somewhat of an understatement – the man is largely credited with not only introducing his mother country to hip-hop, but he is also considered by many to be the godfather of Ura-Harajuku fashion. He also co-created perhaps the coolest TAG Heuer collaboration since the Hodinkee Skipper, the TAG Heuer Carrera Heuer 02 Fragment Limited Edition. Strongly recommend sound for this video too, put the headphones on… Based on a standard TAG Formula 1, the Fragment Design Chrono is meant to harken back to some of TAG’s most iconic, motorsport-inspired wristwatches of the ’60s and ’70s (think Autavia Jo Siffert or…
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