The Yema Superman is a strong vintage diver, with two selling points that should be a wake-up call for other brands, starting with an obvious and rather rhetorical question: When you go out to buy a pair of jeans with your slimmer and shorter mate (speaking for myself here), do you buy the exact same size? If the answer happens to be no, then look at the Superman range from Yema, specifically the all-new Yema Superman Bronze collection. Yema is a small, proudly French brand with a strong following, yet they have understood the basics … we have different wrists. Really? When my mate Bob can wear a 45mm chunky long-lugged tool watch with ease, on me it looks like a bear balancing on a twig. Yema knows this and, lo and behold, gives you a choice of 39 or 41mm in the Superman range. Pure genius. Add a French manufactured in-house movement by Yema and, voilà, two top points scored even before looking at the new versions, launched in a limited edition this week to celebrate the 1948 foundation of the company. Yema is launching four references with their new 2000 and 3000 caliber on Kickstarter this week in…
The post INTRODUCING: The new Yema Superman Bronze collection debuts two new in-house calibers, with fresh dials in a strong combination of steel and bronze appeared first on Time and Tide Watches.