Editor’s note: When this landed in our inbox with imagery of surgical scrubs, a soapy petri dish and a headline along the lines of ‘finally, a super-hygienic watch for medical personnel’, we recoiled. It seemed opportunistic, given the obsession the world currently has with personal — and professional — hygiene. So I called a few friends who work at a hospital. An orderly, a doctor, a surgeon. I asked them what they thought. They all wanted to know more. What makes the watch less prone to contamination? I realised quickly that this was a review worth sharing. There was no sense from them that it was a marketing stunt from Sinn, especially considering the many and material ways that it will appeal to the sanitary conscious. German powerhouse Sinn have a surprisingly recent history of making watches for those who need them. Founded in 1961, an absolute baby in horological terms, their tool-oriented high-contrast watches for pilots and divers have gained a significant following and, like some other well-known German brands, they have managed to eke out a place of their own at the top among the Swiss. Now, with more focus than ever on the medical professionals who are saving lives…
The post INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious appeared first on Time and Tide Watches.
