Zenith threw a knockout punch only a few weeks ago with the new Chronomaster Sport. But CEO Julien Tornare and his team are clearly on a roll. The DEFY 21 continues the brand’s momentum with this unexpectedly colourful collaboration with a contemporary artist. The Zenith DEFY 21 Felipe Pantone finds their high-tech tool watch inhabiting a dark ceramic suit enlivened by a a laser light-show of colours. In the process, Zenith have again set new standards of material treatment in a textbook example of how to catch the attention of even the most blasé watch enthusiast. It’s great to see a brand refusing to go down the safe path, but instead attempting something that feels genuinely different. The colours here aren’t a bombardment, but are laser bright, sharp and, at the same time, delicately wrought. This is the first time Zenith has collaborated with one of the brightest stars of contemporary art, the Argentinian-Spanish artist Felipe Pantone. And judging by the transformation his touch brings, we are already hoping for more. There is something particularly charming about the way Zenith has taken the darkest version of the DEFY 21, a tough guy in the hard fought sports watch category, and…
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