When a name renowned for its personalisation of higher-end pieces announces an off-the-shelf offering, it tends to raise eyebrows. However, the Bamford brand has defied expectations not once, but twice, now with the Bamford London GMT. Housing the self-winding Sellita SW330-1 25, it has already been widely pointed out that the Bamford GMT case and dial configuration is strongly reminiscent of the Zenith Sub Sea from the 1960s. But fixating on the fact that Bamford made a GMT watch that looks like something that already exists is ignoring the fact that’s kind of what Bamford is known for … They take an existing design and modify it to suit the desires of their customer. Where the Bamford DNA shines through is their highly effective use of contrast: penetrating combinations of ice blue, bright oranges and other unconventional colours against a matt black or brushed steel backdrop. In this respect, the new London GMT is consistent with Bamford’s design language. There is a lot to like about this GMT. The case itself is a wonderful blend of curved surfaces and sharp angles, which far from being incongruent, actually adds some visual interest to an otherwise bulky silhouette. The dial text is…
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