This is the new Kravitz Design X Les Artisans de Genève LK 01 watch, a reimagined and modified Rolex Daytona Ref. 116523, aka the two-tone gold and steel Daytona. As you can likely gather from the name, it’s designed by none other than musician and watch collector Lenny Kravitz. Yes, this is a modified Rolex with a celebrity association, and it is also one that looks very cool to me.