2018 is a fascinating time to be a watch collector, and as we can all agree — social media has an impact on the hobby we all love. This impact has been felt at all levels, whether that be market prices of specific ‘hot watches’, an increase in consumer influence over the design of watches, and the way watches are not only announced but ultimately sold. Whether the impact is positive or negative is open to interpretation. In recent years, we’ve not only seen all the major brands jump onto Instagram (thanks for joining us, Patek) but a notable increase in activity from the CEOs driving these brands. After all, it’s a great way to engage the audience, release new info — and, of course, promote the brand! Today we take a look at five watch industry executives, who are at the top of the ’gram game. Jean-Claude Biver – LVMH Watch Division – @JCBiver First up, the legendary Jean-Claude Biver, President of the LVMH Watch Division, Chairman of Hublot and Zenith, and CEO of TAG Heuer. Aside from being an industry tycoon, Mr Biver was one of the first CEOs we saw not only taking up but embracing the use of social…
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