If, like us, you are madly into watches, then you’ve had today’s date marked in your calendar for the past few months. Yes, the 26th of October is the day (in America) that Phillips auction off Paul Newman’s actual Paul Newman Daytona. And given how crazy the hype is, we know that mere mortals like you and I aren’t anywhere close to even think about bidding on it. But that hasn’t stopped me wondering who will sign that winning cheque, with many experts speculating that the attraction of this watch extends far beyond that of your top tier watch collectors, given Paul Newman’s universal appeal. This is potentially not just the most expensive Rolex ever sold, but the most expensive wrist watch, ever. To most, the thought of dropping seven or eight figures on a watch is not only completely absurd, but financially impossible – but to a small percentile, it’s a drop in the ocean. For example, assume the hammer drops at say $10 million USD, to someone worth 300 million – you’re talking three per cent of their net worth. Doable. But why do we think a celebrity buyer is in the running? Well, given the publicity this watch auction has…
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