Editors Note: One of the more interesting Instagram accounts I’ve followed in recent times is @adpatina, dedicated to sourcing (and selling) vintage watch ads. Clearly, I wasn’t alone, as Ad Patina has graduated from Instagram and is now a fully fledged site and store. I thought I’d reach out and get the full story. So, a few DMs and emails later and Nick has given me the scoop (kind of) on collecting vintage watch ads, and his thoughts on the best possible examples … So, how did you get into vintage watch ads? Ah, it all started when I was a teenager in the mid ’90s … I remember taping Rolex ads to my bedroom wall. The ads weren’t vintage, and, oddly, most of the models advertised weren’t ones I wanted to own. They were just random Rolex ads (I even had Lady Datejust ads pinned up). It was less about the actual watch, more about the brand. You see, I aspired to own a Rolex, and having these ads greet me as I entered my room — looming over my head as I did homework, the last thing I saw before falling asleep — served as a reminder and motivation to get good grades, work hard, stay out…
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