Full disclosure. Earlier this year I bought an H. Moser & Cie Pioneer in steel with a blue dial. So the brand’s recent anti-campaign called ‘The Pioneer Chronicles’, which is, in actuality, as much about calling B.S on Swiss watch marketing departments as it is about the watch itself, was well and truly after the fact. What were my reasons then, if not inspired by a campaign that has basically sent the message that #realtalk is to be the ongoing lingua franca from the Schaffhausen-based brand? I will save that confessional for another story. Today, I want to share with you some options of other things you could buy for around 20 grand Aussie (or about 13k USD) that weren’t to hand when I was in the decision-making zone. Wonderfully, they were sourced by Moser. The list was published as part of the ‘Pioneer Chronicles’ and it exemplifies the way the brand are going about it – a patented, potent mix of unvarnished straight talk, cheekiness and in this case, practicality. I mean, a Pioneer in steel, or three weeks at the Bellagio in Vegas? The answers don’t always write themselves. Before we begin, I’ll pass the mic to Moser: “At H.…
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