Looking back at Bulgari's Gérald Genta 50th Anniversary Watch

Gérald Genta 50th Anniversary WatchEditor’s note: I think it’s fairly safe to say that Gérald Charles Genta is the 20th century’s most notable designer of wristwatches. Many know the list of his accomplishments, but the sheer scope and impact of his unique and inspired design language is still sometimes difficult to grasp. Royal Oak, Nautilus, Constellation, Ingenieur, Golden Ellipse – the list of triumphs goes on and on. However, what many people don’t know is that, in the twilight of his career, Genta established his own watch brand, which was subsequently purchased by Bulgari. And when looking through Bulgari’s current and past collection of timepieces, it’s pretty clear to see the quite profound impact Genta’s designs had on the Italian jewellery and watchmaker. At the beginning of 2019, in order to pay homage to Genta and the five decades it’s been since the establishment of his watchmaking company, Bulgari released the Gérald Genta 50th Anniversary wristwatch, and Time + Tide’s own Mr Felix Scholz was fortunate enough to go hands-on with it. Few names loom larger in the collective consciousness of horological history than Gérald Genta. He’s one of the few individual designers whose name — because of the strength of his work —…

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