The fact that the LVMH Watch Division, led by J.C. Biver, is quite inclined in sports partnerships is no secret. There are dozens of them. Today, the Group brings back on board one of their long-time partners, Manchester United. Indeed, the Football Club was partnering with sister-brand Hublot in the early 2010s, before moving to another Swiss brand. Well, the team is back in Biver’s portfolio, as a partnership was signed between TAG Heuer and Manchester United in 2016, TAG being official timekeeper. Both partners now just announce the creation of two TAG Heuer Manchester United Special Edition Chronographs, based on the Carrera Heuer-01 and the Formula 1.
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