Watch modification is now rampant throughout the watch community. From modded Seiko watches to blacked-out Rolex Milgauss pieces in Hollywood, a desire to personalise a watch and make it more of your own has always been an aspect of the watch industry. While some may opt for an engraved caseback, others have gone the route of completely overhauling the aesthetics of their watches. Like Hublot birthing the trend of rubber-strapped precious metal watches, someone has to be credited with starting the modding mayhem. Cue George Bamford, and the Bamford Watch Department. The backstory For George’s 18th birthday, the story goes, he was offered a Rolex Daytona as a gift. Most people would be content with the venerated watch, but while attending a dinner party, soon after receiving the watch, he noticed that half of those in attendance were wearing the exact same watch. This got George thinking. Born from a desire to have something that would stand out and be different from the herd, George approached his family business and asked if it would be possible to change the colour of his watch. As a result of his request, a DLC coating was applied to the case and bracelet of…
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