Editor’s note: It’s somehow Monday again, and while that would normally mean feelings of malaise and discontent, since this pandemic shifted into top gear and lockdowns now rule the lay of the land, Mondayitis isn’t really a thing anymore. Which is good, because the start of the working week also means it’s Micro Monday, and that’s always worth a smiley-faced emoji. This week we’re taking a closer look at Briston Watches, a French outfit that are looking to shake things up in the sub-$1000 watch market. Headed up by Brice Jaunet, who cut his teeth at some some of the biggest marques in the game, the Gallic watchmaker focuses on high-quality design, functionality and bang for buck. Briston make a number of exciting timepieces, but today we’re going to be examining their fit-for-purpose dive watch – the Clubmaster Diver. It’s a good-looking device, and the French brand are certainly on the up and up. Vive la Briston! There are several areas where the watch world is taking advantage of economies of scale and available synergies. Since the pace of information and collaboration has picked up in the internet age, we have seen a resurgence and proliferation of smaller brands that…
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