Studio Underd0g have a refreshingly playful approach to watchmaking. As the British microbrand explain on their website. “When the biggest news in the watch-world for 2020 is that a certain brand (that shall not be named) had increased their case size by an unfathomable 1mm it got us thinking… Why… so… serious…? Don’t worry, we don’t plan on taking them head on just yet, but we are here to inject a bit of silliness into what can be a very un-silly industry.” This is a very welcome perspective and plays out in Studio Underd0g’s cheerfully irreverent debut collection that consists of three watches: Desert Sky, Watermel0n and Go0fy Panda. Normally, after all, watches with bicompax and “big eye” features come loaded with vintage preconceptions. We might expect a manual movement, intricately detailed feuille hands, monochrome tones and rather high price points for the serious collectors out there. But Studio Underd0g (yes, that is a zero in their name) aim to do things differently. By adding fresh colours and humour suddenly we’re into unknown territory. Richard Benc, the founder of Studio Underd0g, seems to have a particular sense of style and an instinctive feel for both dial size and the delicate…
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