MICRO MONDAYS: The Serica 4512, a tough French take on classic military utilitarian chic

serica 4512The WMB came out in 2019 as an unusual and strong contender from the newly formed French microbrand Serica, through an idea from the only American on the team, author of A Man & His Watch, Matt Hranek. Inspired by the iconic Wrist Watch Waterproof of the armed forces, a tough-looking everyday tool watch with optional dial colours and hands, it hit a perfect note within the horological community. Covered in Nick Kenyon’s story here, where Nick went as far as calling it the revival of the good, affordable watch. Well, I think he might have been right, and here is the new and sharpened second version, the Serica 4512. This time the military field watch monochromatic charm is still ever-present, but distilled – and with a superb vintage bracelet as standard. The feel is one of a small, bulletproof tool, but with a certain je ne sais quoi (indefinable, ed.) that makes it fit for everything from rambling through the woods to brushed off and elegant under a sharp shirt cuff. Unlike many microbrands that naturally enough haven’t got 40 staff on research and design, Serica hit the nail on the head with the all-important proportions first time out.…

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