Undone are a brand whose ubiquity on social media is so successful as to be counterproductive. The sheer unavoidability of their ads – once you click on one, which I must have done at some point – trigger in me a sceptical reaction. And it’s not just the persistence of the ads. It’s the price. Surely these watches must be very poor quality given the ask – $500AUD? Seriously? The automatic movements that power them are just about bulletproof: the Seiko Mecha-Quartz Flyback Chrono in their chronographs and the NH35A in the time only. So no issues there. Perhaps, though, the devil is in the tinny cases and unpolished finishing? Whatever the case, beautifully polished and satin-brushed or not, like many, I hovered over the Add to Cart button long enough to forget about Undone. A few Basecamps and Vintage Killys started turning up on Instagram. But then, a writer I know and trust, Gerard Nijenbrinks from the one and only Fratello, wrote a review. Gerard and I go a little way back, and we shared one very memorable night together. I spoke after Gerard at the ‘Night at the Omega Museum’ event, which was a Time+Tide creation, supported by Omega.…
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