When most watch collectors hear the word quartz they think cheap, mass-produced and soulless. If a watch isn’t mechanical, it isn’t worth talking about, thinking about, and definitely not buying, which are sentiments I broadly agree with. As I wrote here, mechanical watches have a combination of nostalgic charm and independent reliability that I love alongside thousands of watch enthusiasts around the world. So why then did I buy a quartz watch that costs the same as some mechanical Swiss watches? Let me explain why I bought the Grand Seiko SBGN007, and how I feel about the purchase six months later. I’ll start by explaining that when I started collecting watches, I collected vintage Seiko. This is a great way to get started in the hobby, as you don’t have to spend a lot of money to experience a bunch of different watches. For someone starting their collection, this is the perfect scenario. I think starting out this way also stops you from getting any notions that the only good watches are made in a landlocked country in Europe and cost $10,000. It makes you appreciate watches that aren’t necessarily luxury, and how different brands approach watchmaking in a way…
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