If you want to know how hard you need to slap a chicken to cook it, the internet is almost too ready to give you an answer. On the other hand, if you google any combination and permutation of the words ‘Sorna’, ‘World Timer’ and ‘watches’, you’ll find four to five relevant searches that are older than most high schoolers. Even Wikipedia, the all-knowing and all-seeing, doesn’t seem to acknowledge the existence of this watch and brand. If that isn’t the bleakest affirmation of obscurity, then I don’t know what is. What follows is a distillation of all the research I have compiled and experience I have gained in the month and a half of owning the Sorna World Timer. The original Sorna Watch Company (apparently no association to the Kickstarter brand sharing its name) suffered a fate similar to many other Swiss brands during the quartz crisis. The company went into liquidation, but the name was purchased by an unknown company that continued to produce watches faithfully replicating the original ’70s chronograph designs, but using an ebauche movement that removed the chronograph function and replaced it with a day-month one. Sorna did apparently have some connection to racing, collaborating…
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