I’m eternally fascinated by the drivers of a watch purchase. The behaviours and the catalyst/s that can precede the moment one decides they want to invest in a wristwatch. What’s most intriguing is how totally different the process can be, based on the watch. For example, this one, and my journey to it. From a personal point of view, what leads me to that most happy of hashtags — #newwatchalert — more than anything else is research. Lots of collecting images. Lots of review reading. A constant saving of Instagram pics to my phone gallery. Updating my desktop to a high-res shot that captures it just so. This progresses, indubitably, to a ‘conversation’ (an attempt at a charm offensive, perfectly timed, with wine close at hand) with my wife, some ferrying around of funds, and eventually, all bridges crossed, a deal done. The interesting thing about the way I bought the H. Moser & Cie Pioneer with midnight blue dial is that none of these things happened. Not one. I didn’t have a single picture of it anywhere! Sure, I’d heard about it, I mean there’s always a bit of excitement when precious metal-only watches by great marques get released in…
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