“Authentic” is an often misused and even abused accolade in today’s disposable and instant-service world. Consumers tend to be impressed for brief moments with the speed and functionality of an app, or the savings and convenience that a subscription model lends to their lifestyle. Less and less frequently, consumers are able to appreciate a product offering durability and longevity and, thus, when they do encounter such a thing, simply write it off as frivolous luxury. The A. Lange & Söhne Saxonia Thin 37mm guise initially presents as frivolous luxury indeed. For nearly $20,000, the consumer earns the right to know only the time on a small-ish, seemingly simple dial. Sure, the watch is made of gold, but there isn’t even a matching bracelet to emulate the weight of those dollar bills on your wrist. To really understand the Saxonia Thin, the value of its authentic qualities need to be examined from some arm’s length perspectives. History always lends credibility and it is within the historical perspective that the Lange scores a big win. The end of the Cold War and fall of communism in Eastern Europe gave the world a lot of things, some good and some not. The resurrection…
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