Since the Rolex lineup is peppered with all-stars, like the perennially popular Submariner, crowd favourite GMT-Master II and boy-racer Daytona, it would be easy to overlook the basic Oyster Perpetual as simply filler for the (nowadays usually empty) display case. After spending a week with the new-for-2018 white dial variant, I advise you not to write it off because what we have here is a time-only watch that punches well above its weight class. The formula Consumers are generally trained to think that quality increases proportionally with cost and this can be true with a lot of goods and services in our world. At its retail price, the Oyster Perpetual 39 is one of the least expensive mainstream Rolex models, yet there is no discernible difference in the way it has been constructed relative to, say, a Day-Date. Yes, the Day-Date is made of hefty gold, but aside from the materials and weight, the Oyster Perpetual 39 and Day-Date make it very clear they come from the same factory with the same manufacturing principles. As its name suggests, this watch is 39mm in size which many people now consider to be “just right” in terms of a comfortable fit and…
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