Buying a pre-owned watch can be full of dangers. The watch might be fake, or not have all of the original parts, and it can be very hard to know all that — unless you have the original documentation of the watch. But even if these original papers have remained with the watch all these years, there is an increasing risk of fake papers that are forged to match the watch you’re interested in buying. The response to this problem by the LVMH watch brands has been to use blockchain records to ensure no counterfeiting happens. But Hublot has taken it a step further, partnering with an artificial intelligence company to create a system that uses a phone camera to recognise every individual Hublot watch that will be sold in the future. You read that correctly – every individual Hublot. Hublot has been working with KerQuest for the last three years to develop this technology, with that time being spent in research and development to find a way to specifically identify each individual Hublot watch. They focused on the materials used in the watches and — in part thanks to the improvements in phone camera definition over the last few…
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