In the world of watches, opinions about modified or customized or ‘tuned’ watches is usually not very positive. That’s why the official collaboration between LVMH brands Zenith and TAG Heuer with one of these customizers, Bamford, was remarkable, to say the least. For a few years now, another customizer is making a name for itself and does it in a rather qualitative and original way. I’m talking about Artisans de Genève, and today they launch a fully skeletonized Rolex Daytona, which they designed together with ex-Formula 1 driver, Juan Pablo Montoya. And it looks pretty cool!
