We’ve got a surprisingly complex relationship with date windows in the Time+Tide office. And not just because we’ve been known to forget to set them on occasion. No, every time we review a vintage reissue we can be assured that we’ll have a host of comments on various social media platforms that read something like this: “Love the design, but they RUINED it with that ugly date window.” I understand this reaction, and to be fair there are plenty of sloppily designed date windows out there. But ruining a watch? I’m not so sure. A few years ago we were interviewing Walter Von Känel, CEO of Longines, and we mentioned in passing that his heritage collections received near-universal praise, except for the fact that they almost invariably included a date. We asked why he put a date in. To my recollection (it’s a few years ago now), Mr Von Känel laughed and said that he did it because most people wanted dates on watches. He’s got a point. I suspect that most people wouldn’t be able to tell you off the top of their heads what today’s date is. Sure, there’s a profusion of screens in our lives that carry this…
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