OPINION: Hublot haters are living in the past, the brand have been killing it for years. Time to find another target

Editor’s note: We’re running this story again for three reasons. One, because Sandra Lane stories can’t be read too many times in general. Two, because we still feel the same. And three, because it actually feels a little dated. The negative sentiment that might have existed around Hublot is abating year on year. Partly because it’s getting nigh on impossible to argue the toss when it comes to the quality and the care evident in their timepieces. A macro lens can be unforgiving. But it has a habit of loving modern Hublot watches. We captured the phenomenon here. So, perhaps more as a bit of archival trivia than a current news piece, we hope you enjoy once again Sandra’s wonderful piece.   So, in some parts of the watchosphere, it’s fashionable to be a Hublot Hater. While I’m not a HH (professional detachment, there are other, better uses for my energy), I will admit to being in the “not loving it” camp for quite some time. It was the bigness, the brashness, the it-watchness of it all. Given the choice, I’ll take off-trend. It was the flashy image – the rappers, footballers and boxers. Which is ironic, really, since Hublot began with…

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4 years ago