Case profile. There, I said it. It might not be as sexy as the movement or the dial, but in terms of real-world user-friendliness, it’s the kingmaker or deal-breaker. The problem is, watchmakers and fans are conditioned to a very top-down visual approach of watches. Look at any brand’s site, or most of the watches on Instagram, and what do you see? Dials. A whole lot of dials. And, honestly, it makes sense. The top-down dial shot encompasses most of what a watch is about. The dial is the visual star, and a typical wrist shot at least gives you some sense of what a watch looks like on the wrist, but it doesn’t really give you any sense of what it’s like to wear a watch on the wrist, because —and this seems bleedingly obvious to state — a watch is a three-dimensional object. At T+T we’re pretty big on trying to get you as close as possible to what a watch is like IRL, which is why we spend a lot of time on our video reviews, and are occasionally guilty of the odd bit of wristroll spam. Because proportion matters, and in an age when we’re buying watches…
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