One of my favourite quasi-apocryphal watch tales goes like this: There’s a guy who, for lack of anything better or more pressing to do with his life, decides to yacht-hop his way from home to Australia. Somewhere along the way, his watch (a Rolex, natch) is lost at sea. Upon mooring his boat, said sailor runs a comb through his sun-bleached locks, dons his finest T-shirt, shorts and shoes (perhaps Crocs, though hopefully not), and makes his way to the nearest Rolex boutique. Said boutique, in the manner of snooty, apocryphal boutiques everywhere, treats the intrepid traveller with disdain. The traveller, with the means and freedom to sail his yacht around the globe without a care in the world, navigates his way to another retailer and, in true Pretty Woman style, plonks down cash for a solid gold Yacht-Master (natch). I’m sure you’ve heard this story, or a local variant of it, before. It’s a good one. And even if the tale didn’t really happen, there’s a kernel of truth in there. Don’t judge people on their appearances. Not only is it bad sales in an age where streetwear reigns supreme, it’s also generally a not nice thing to do.…
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