Last weekend we saw Geneva play host to a handful of watch auctions, with the likes of Christie’s, Phillips, and Sotheby’s descending on the city and dropping some hammers. As the dust settled, it yet again became clear that vintage Rolex reigns supreme, with the Daytona Ultimatum sale at Phillips selling all 32 of its lots, and bringing in over 22,000,000 CHF. The big one in the mix – the one-of-a-kind white gold Daytona, dubbed the “Unicorn” – gave buyers some kind of a horn, selling for 5,937,500 CHF, making it the second most expensive Rolex ever sold at auction. While the conversation around casa de Time+Tide this week has been mostly centred around the ever-increasing demand for vintage Daytonas (and all vintage Rolex for that matter), and whether their astronomical prices are even sustainable, what also started to emerge as a trending topic was the apparent flow-on effect these high prices are having on other brands like Omega, who smashed their Geneva auction estimates right out of the park, and even broke a few records of their own. First up there was a diamond-studded, Tiffany-stamped Omega that once belonged to a Mr Elvis Presley. Sure, it had the celebrity factor. But…
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