It’s now 10 days since Baselworld 2019 ended – but it feels like yesterday. Or half a lifetime ago. That’s what a week of viewing hundreds of new watches through a haze of severe jet lag, industrial quantities of caffeine and minimal sleep does to you. But with time comes recovery, and with that comes perspective. So now seems like a good moment to look back on what was always going to be one of the most keenly anticipated Baselworlds in the fair’s century-plus existence. Keenly anticipated but not necessarily in a good way. I hardly need to repeat that the past year has been an annus horribilis for Baselworld, with Swatch Group jumping ship along with hundreds of smaller companies, and the fair’s entire management team being replaced. For some, anticipating Baselworld 2019 was akin to a ghoulish fascination with an impending car crash – waiting and watching to see how bad it would be. Schadenfreude in spades. Others hoped (and some, I suspect, even prayed) that the changes announced by the new management would pull the ship back from the rocks. Boring? Hardly. One of the most entertaining (not-boring) things about Baselworld – and SIHH for that matter…
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