RECOMMENDED READING: Apple now sells more watches than the entire Swiss watch industry

Apple Sales Swiss watch industryWhether you like it or not, the Apple Watch is here to stay and has proven itself the most popular wristwatch in the world. A watch for all people, whether working class, a professional athlete, or celebrity … everyone has seemed to hop on the Apple bandwagon. But is that really any surprise? The reality is it is an extension of your phone, another screen to engage with. Apple has already gotten users so addicted to their products, they introduced a screen time feature to help owners manage the amount of time they engage with their devices. In regard to our community, it makes for a superb gateway watch that gets younger generations back to wearing timekeepers on their wrist. Back in February, website The Verge made it very clear how successful the product had become, noting that Apple now sells more watches than the entire Swiss watch industry as of 2019. According to the report acquired by The Verge from Strategy Analytics,  Apple had shipped nearly 31 million units in 2019, which resulted in a 36 per cent increase on the previous year. Between the watches sold by Swiss brands and conglomerates, only an estimated 21.1 million watches were shipped to…

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5 years ago

Introducing – Singer Reimagined Flytrack Prime Edition

Singer Reimagined appeared on the independent watchmaking scene in 2017 with a fantastic chronograph, the Track1. Designed to reimagine this essential function, powered by the impressive Agengraphe calibre, Track1 was crowned by several industry accolades, including the prestigious GPHG award for the best chronograph in 2018. Following the presentation of a concept watch last year, […]

5 years ago

Bausele is the official watch provider of the Royal Australian Air Force Centenary with two historically inspired designs

Bausele Royal Australian Air Force Centenary Airfield and AviatorThere aren’t many watch brands that can proudly claim to be Australian, but Bausele is one of the select few. Founded by Christophe Hoppe in 2011, Bausele have just announced their partnership with the RAAF to produce two watches that will celebrate the Royal Australian Air Force Centenary in 2021. It is exciting news that an Australian-based brand has been chosen for such a significant collection of watches, and a testament to Bausele, as they were competing against a number of globally recognised brands. Christophe Hoppe and the design team at Bausele have created the Bausele Royal Australian Air Force Centenary Airfield and Aviator for the project. Both collections were designed in partnership with the RAAF and inspired by the themes of the Air Force Centenary, “Then. Now. Always.” More specifically, the designs have literally incorporated the history of the RAAF, with both watches featuring pieces of aircraft that were flown by RAAF pilots over the last five decades. The first design is the Airfield, which looks back on the history of the RAAF, and sought inspiration from the officially issued RAAF Pilot watches from the middle of last century by IWC and Jaeger. You know, the Dirty Dozen watches. Available…

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5 years ago

MICRO MONDAYS: The Brellum Pilot Power Gauge Chronometer – a COSC-certified classic pilot’s chronograph with a modern edge

Brellum PILOT Power Gauge ChronometerBrellum has just released a resolutely modern, yet classic take on a pilot’s chronograph, with the sharpest of details – and shows how much colour and texture transforms the aviator personality of the Brellum Pilot Power Gauge Chronometer. This is another strong reference from Brellum that will follow your lead, be it battle-ready flight instrument under a leather jacket sleeve, or as a sharp sports chronograph on a bracelet. From the monochrome bulletproof image of the black dial version, to the delicate silver sunburst dial on a classic steel bracelet bringing a modern formality to the table. If we start on the classic end of the scale, the strong monochrome dial with a vintage-inspired hand-sewn brown strap is familiar and emphasises the proportions and legibility of the Brellum design language. The brushed 41.8mm case has curved lugs, with the broad stroke of a polished bevel that widens towards the lug tips, accentuating the broad-shouldered look. The purposeful image is underlined in a slim polished bezel, and the retro-perfect domed sapphire crystal creates charming hints of distortion on the edges of the dial. The pushers for the chronograph are a solid pump design, balanced nicely by the big crown typical of…

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5 years ago

IN-DEPTH: The two TAG Heuer Carrera 160 Years Limited Editions – are they the perfect Two-Watch-One-Brand collection of 2020?

TAG Heuer Carrera 160 Years AnniversaryFor me, the TAG Heuer Carrera 160 Years Silver Limited Edition (available for purchase here) could quite possibly be my favourite from the maison in the last 20 years, and I am not exaggerating. This is a pure Carrera chronograph, a sharp, clear and distilled version of its forefather, the silver monochrome Carrera 2447SD. It approaches the epitome of what a chronograph should be, and sits in the Goldilocks zone of a slender 39mm steel case. We are looking at a supremely comfortable size, though with a visual impact more like 40mm due to its delicate polished bezel and light silver tone. This is a powerful yet discreet presence on the wrist. The razor-sharp monochrome visage on a classic black leather strap means this will go with any outfit, from a summer shirt to a dark winter merino knit, and that sharp Italian cut suit. It might be the perfect one-watch collection, had it not been for its colourful namesake fighting for attention — the TAG Heuer Carrera 160 Years Montreal Limited Edition (available for purchase here). Though I admittedly want them both, I will carefully dissect each detail with a loupe to see what differentiates these two Carreras, down to…

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5 years ago

IN-DEPTH: An independent watchmaker explains why the new Grand Seiko 9SA5 caliber is so remarkable

Grand Seiko 9SA5Editor’s note: Grand Seiko turned heads at the start of 2020 with the announcement of a brand new in-house movement – the Grand Seiko 9SA5 caliber. It was first launched in the Grand Seiko SLGH002 60th Anniversary Limited Edition, a quintessential yellow gold dress watch from the Japanese watchmaking firm, and it left jaws on the floor with what it had achieved. We saw the 9SA5 caliber again earlier this month in the Grand Seiko SLGH003, this time in a sportier watch in stainless steel that was a statement of intent from Grand Seiko. But what makes this new movement so special? We thought we’d get an independent watchmaker to answer that question, our friend Reuben Schoots. We first spoke with Reuben in NOW Magazine Issue II, about his journey building a tourbillon pocket watch according to the George Daniels method. By hand. You read that right. The first of its kind in Australia. By hand. So without further ado, here’s Reuben.  Grand Seiko’s new movement, the 9SA5, boasts 80 hours of power reserve, a new movement architecture, a new escapement, a new balance, a beat rate of 36,000 vph, +5 to -3 seconds accuracy per day, oh, and the…

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5 years ago