The Seiko Prospex LX SNR035J looks like it's been sent to put a hit on anyone that questions its (high) price point
Editor’s note: There’s the simple fact that Seiko are turning up the heat on the Swiss watch industry, and then there’s the way they’re doing it. Both are 100% worth taking note of. For example, let’s re-examine the Seiko Prospex LX SNR035J, a high-spec Spring Drive GMT at a shade under $8000AUD, that carries with it a murdered out vibe. In the metal, it borders on menacing. It is sleeker than your average Seiko diver, with muscular shoulders. It is pared back of anything that is not absolutely necessary for it to do its job to an elite level. It is awesome. Seeing this one in the archive took me back to the day we first discovered it. We had to take our collective breath then at the boldness of the aesthetics, and let’s just say it, the brazen nature of the price jump. A year and a few months later, it’s no less noteworthy, and it seems almost quaint that we would question the strategy, as the LX range has been wildly popular. It’s really not hard to see why. The force is strong – and the force is dark – with this collection. Prospex is Seiko-speak for “Professional Specification”, a family…
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As a person who writes about and reviews timepieces all day every day, and as an avid enthusiast of horology since my mid-teens, there really isn’t too much that surprises me anymore in the watch world. Very few watches have the ability to stop me in my tracks, or, for lack of a better word, leave me feeling shook. This Longines Heritage Military Marine Nationale did exactly that. First impressions Ask anyone in the office who was there at the time … I completely lost it when I pulled this watch out of a plain cardboard box filled with Longines’ novelties for 2020. Sure, there were other nice watches in this box of horological goodies, but I just didn’t care. My eyes locked onto the Marine Nationale, and everything else faded into the background. A faithful re-creation of a mil-spec timepiece made almost 80 years ago for the French Navy (hence the name), this latest release is yet another exemplar of just how good Longines was in the first half of the 20th century. Now the watch I got Hands-On with was an early pre-production piece made specifically for the press, mainly for the purposes of taking very pretty photos…
If you’re a regular reader of Time+Tide, it should come as no surprise that the Longines Heritage Collection has gone from strength to strength over the last few years. An early sign of the success that was to come was the Longines Heritage Diver 1967 in 2015 (a watch that was kindly donated to the Time+Tide Watch & Act! auction for the Australian bushfire crisis), and again with the Longines Heritage 1945 in 2017. But while you might expect that Longines had used all its dry powder over the last half-decade, they have released one of the best Heritage Collections yet in 2020. Here, we take a look at five of our favourites. Included in the winning references is a selection that shows the diversity of the Longines Heritage Collection, which covers dress watches, chronographs, military-style watches and aviation watches. Each piece is inspired by the rich archives of the brand, and demonstrates the important legacy that Longines has built over almost two centuries. For more, visit Longines here. Made in partnership with Longines. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.
