Interview – Jupp Philipp, New Owner of Fortis, on Reviving a Fascinating Brand

Founded in 1912 by Walter Vogt in Grenchen, Switzerland, Fortis is known for manufacturing rugged, functional watches with a forte for pilot and cosmonaut watches. Among the milestones in the brand’s rich history, Fortis has to be credited for its role (along with British watchmaker John Harwood) in the development of the automatic wristwatch in […]

5 years ago

EVERY WATCH TELLS A STORY: Serendipity struck Sap while wearing his custom Deep Blue watch

Deep Blue watchThere is huge power in community, even if you don’t always realise it. And there’s nothing like a serendipitous meeting to remind you of the little threads of connection all around you that build that community. It was one such chance meeting that Sap experienced while wearing his Deep Blue watch that was custom-made for his watch group – the SEVEN10 Watch Brotherhood. Sap reminds us in this video the appeal of indie brands. “I have a Rolex Hulk, I have an Omega Moon to Mars… but I also have Autodromo and Deep Blue, one of the OGs of the indie movement. The benefit [of indies] is that it’s a cost effective way to get something that’s amazing and different.” The customised elements of Sap’s Deep Blue watch can be seen on the dial where SEVEN10 text sits just above the 6 o’clock position, and the only two hour markers that are Arabic numerals are, you guessed it, seven and ten. The caseback also mentions the watch group, where it also proudly displays the 1000m of water resistance that the watch offers. Sap wore his watch to the US to meet a few other members of the group, but before…

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5 years ago

Buying a "birth-year" watch for your kids is the excuse you need to beef up your collection

Why do we have children in the first place? To anchor our rudderless lives with a faint sense of meaning? To give and receive unconditional love? To experience the most profound and humbling experience that is available to humanity? No, no and thrice no! We have children, of course, as a half-arsed excuse to buy ourselves more new watches. Never has this justification been needed as urgently as right now. With the global economy tanking, mankind is facing the worst recession since the Great Depression. Meanwhile, as we all get increasingly lax about social distancing, a second wave of COVID looks more and more likely. Facing an uncertain future, the received wisdom is that now is the time to bunker down. Play things safe. Build up your emergency funds for when it all starts to get properly Mad Max. In short, it’s not the easiest time to justify blowing thousands on another chronograph just because this one has a bronze case and the patina effect will be “really interesting”. This is where your kids come to the rescue. Consumer analysts often describe children as being “recession-resistant”. What that means is that even in a tough economy, spending on kids is…

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5 years ago

Is this the most discreet model in Rolex's entire line-up?

5 most unattainable watchesEditor’s note: The recent video and segment that explored Rolex predictions with our talented friends at Monochrome caused us to go back through recent releases with fresh eyes. One watch that stood out, for not standing out, is the Rolex Yacht-Master 42mm in white gold. This curious dichotomy was picked up on by Sandra, the writer of this review, at the time. She dares to call it “the most discreet model in Rolex’s entire line-up”. That definitely warrants a second look!  If you weren’t paying close attention you could easily miss the new Rolex Yacht-Master 42 in white gold. And I mean that in the best way. It’s a handsome timepiece, with a quiet presence that (despite its newness) feels reassuringly familiar in some hard-to-define way. Despite being 2mm bigger than its Everose Gold brother (and a 42mm Oyster case wears quite big), it’s the opposite of in your face. In fact, thanks to the monochrome colour scheme of the dial, bezel and case, and the matt black Oysterflex strap, it may be the most discreet model in Rolex’s entire line-up. I’m not suggesting that it can’t be a love-at-first-sight piece – but the more closely you look, the greater the…

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5 years ago

Introducing – The Longines Heritage Classic Tuxedo Collection

Longines is on fire with its Heritage collection… No doubt about that. After the delightful Classic Sector Dial, the Military 1938, the Heritage Military and many, many more watches paying tribute to the brand’s past, today there is a new collection that will make quite an entrance. Inspired by the 1940s, with two-tone sector dials […]

5 years ago