Watch Dandy

It was recently decided in a 15-second phone call between myself and DOXA CEO Jan Edocs that Time+Tide and DOXA would jointly contribute a SUB 300 Carbon Aqualung US Divers Edition to the Revolution x The Rake Covid-19 solidarity auction. The auction has raised a staggering $193,559USD so far, with four days left to bid. You can read more about the auction at our post here. To bid on the watch, hit right here. To read more about it, dip back in here. In a Zoom call recorded last night, Jan and I spoke with Revolution founder Wei Koh about the intentions of the auction, and the story behind some of the lots, including the one (via proxy) donated by Deadpool. Other topics covered are the backstory of our own Watch & Act! Auction in aid of the Australian bushfires, the recent rise and rise of DOXA, and the fact that values-based luxury is here to stay. As always, it’s an interesting chat, and one that ends with a bit of an easter egg about what might be in the stars for Time+Tide, Revolution AND DOXA, in partnership … Why hold an auction for Covid-19? We’ll hand over to Wei for this…

The post VIDEO: Time+Tide and DOXA contribute a sexy carbon SUB 300 Aqualung US Divers Limited Edition to Revolution x The Rake’s Covid-19 Solidarity Auction appeared first on Time and Tide Watches.

DOXA is a Swiss watchmaker deeply submerged in the annals of dive watch history. It all started in 1967 at the world watch fair, Baselworld, where, after three years of painstaking research and development, DOXA unveiled the SUB 300 – the first dive watch of its kind. Water resistant to 300 metres, the 45mm case was hewn from a solid piece of stainless steel, ensuring case construction was impervious to water. The SUB 300 was also the first DOXA to feature the now quintessential “DOXA Orange” dial. The fit-for-purpose dive watch quickly rose to prominence in the professional diving fraternity and it became the watch of choice for the most prolific underwater diver of the 20th century, Jacques-Yves Cousteau. According to Cousteau, he favoured the arresting bright orange over any other colour due to its superior legibility in the murky depths of the ocean. In fact, Cousteau was such a fan of the dive watch and the highly legible orange dial that, before long, not only the Frenchman but also his entire “Calypso” diving squad were wearing the SUB 300. And Cousteau believed in the product so resolutely that his company, U.S. Divers, even became the sole distributor for DOXA…

The post Dive Watch Fundamentals – DOXA, a sleeping giant in the dive watch world that is slowly waking up… appeared first on Time and Tide Watches.