To celebrate its 65th anniversary, Corum has decided to breathe new life into the cutting-edge designs that were associated with the brand. The new “Risk is the Reward” campaign of 2020, inevitably delayed by the pandemic, goes back to the brand’s roots to move forward and includes the revisiting of golden oldies. It also includes […]
The Swatch Group covers almost the entire spectrum of the watch industry, from accessible to haute horlogerie. When it comes to value for money, one of the most remarkable brands is Mido, with its cornerstone watch, the Commander. For the first time, this sporty model is fitted with a smoked acrylic dial, which gradually darkens […]
Consider the magnificent tail of the male peacock. The flamboyance of the plumage fanning out to display multiple colours makes it an arresting sight to behold. But not everyone has been similarly enamored. As Charles Darwin wrote in April 1860, the mere sight of a peacock, “makes me sick!”. The problem for Darwin was that the peacock’s tail made no evolutionary sense. The bird’s feathers can reach up to six-feet long and make up almost 60 per cent of its body length. Not only does the peacock’s tail therefore make him more visible to predators, it also makes him easier to catch as the additional load slows him down and handicaps his ability to fly. Subsequently, however, the extravagance of a male peacock’s tail has been found to be directly related to his levels of testosterone. A study found that peacocks with bigger plumes have healthier offspring while those with fewer eyespots enjoy less luck with lady peacocks and have a weaker immune system to boot. From a mating perspective, in other words, if you’re a male peacock it pays if your plume shakes the room. The reason for this quick treatise on feather-bound physiology is that your fancy watch…
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Editor’s note: Every great product has a genesis, and for this Italian-founded watch and jewellery firm it is the Bulgari Octo Finissimo Automatic. It was the one that started it all back in 2017, leaving eyes wide open with its sharply faceted design and ultra-thin construction. In the years following, we have seen the same spirit expressed in gold, skeletonised, as a chronograph, in ceramic and most recently in gleaming steel, showing the versatility that comes with such strong design. With all of this progress, it’s important to keep the original front of mind, so let’s take another look at the first Bulgari Octo Finissimo Automatic. Some of the most important, exciting watches are those made by watchmakers who push the barriers of what’s possible. The deepest, the most complicated, or in the case of this Bulgari, the thinnest. Bulgari has a proven record when it comes to high-end, ultra-thin horology. They hold the record for the thinnest tourbillon and the thinnest minute repeater. Now they can add the thinnest automatic movement to the list. The movement in the new Bulgari Octo Finissimo Automatic is a mere 2.23mm thick, 0.7mm thinner than Piaget’s legendary 12P. On top of that, the…
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A watch made to make people smile.
Creating a fine, classic design watch that is recognizable at first glance is not an easy task. This is what Breguet has achieved with its Classique collection, cultivating unmistakable signs that are as many hallmarks of the brand’s timepieces. In this respect, the new versions of the reference 7137 with their new dials – new […]
Six unusual introductions in a year of expecting the unexpected.
A classic design reimagined as a modern automatic chronograph.
Finding new appreciation for a watch nearly forgotten.
The ‘My Plans’ memes are right. 2020 has been annus horribilis. It’s ruined just about every party on the planet. Oris knows this, and they’ve got a plan. It involves what is claimed to be Switzerland’s first all bronze watch. Yes, including the bracelet. And, oh, to turn up the smiles, there’s a bear on the caseback, too. If this year needed to get more bizarre, more bronze, more bear-able (boom boom), I think we have mission accomplished. As Oris themselves explain, “No one needs a wristwatch, some argue. But even given the myriad alternative ways of telling the time, that’s only true to a point. A mechanical watch is also a thing of beauty, which as the great poet John Keats wrote, ‘is a joy forever’.” “In these challenging times created by the Coronavirus crisis, we need that joy. A celebration of mechanical watchmaking isn’t a first priority, but it is a welcome distraction, a high point when the world is laid low.” “The Oris Hölstein Edition 2020 is cast in solid bronze, including the bracelet (a first in Swiss watchmaking), an industrial material with intriguing characteristics that we hope will charm everyone who comes into contact with it.…
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