We've created a lockdown quiz (with a great prize) based on the epic El Primero video, because we're bored too

Ladies, gentlemen, prepare to absolutely slay 35 minutes. And in the process, you’re going to put yourself in the running for one of the best two-watch carry options on the market. This week, we launched our second-longest ever YouTube video, and personally I think it’s the single best bit of storytelling we’ve ever put together. It also has Will Ferrell in it, which is another bucket list tick. Also Zenith CEO Julien Tornare, watchmaker and ex-head of the Rolex Service Centre Michael Woods, and Wei Koh, none of whom needs any introduction. Sadly, it has done quite poorly on YouTube. The cut-down version wins again. This is not new. The shortened content, and the list content always wins for views, but I wanted to do something extra to give it some attention. And to kill your boredom in the process, by adding a fact-finding quiz dimension. Two birds, one video! What is it? It’s a feature-length 35-minute episode of Watch & Chill – our version of a TV late show for watch people – and it focuses exclusively on the Zenith El Primero. Both the movement itself, as well as the models that it has powered. And not just the key…

The post We’ve created a lockdown quiz (with a great prize) based on the epic El Primero video, because we’re bored too appeared first on Time and Tide Watches.

5 years ago

FRIDAY WIND DOWN: Celebrating the week we helped Zenith launch the final El Primero 50th Anniversary Edition and Billie Eilish's baller new watch

It’s Friday, it’s knockoff, and it’s a beading glass of vodka and dry ginger I have at my left hand. What a week! Most of it was dominated by the Mission: Possible attempt to film a feature-length special on a Sunday and then publish it at 3am Australian time on Thursday morning. It was ambitious. We were sleepless in Seattle. But it was an honour. The El Primero is among the truly legendary achievements in the pantheon of watchmaking, both as a movement and as a watch. If, like the many new people in my inbox over the last couple of days, you were inspired by this launch to put your name down for one, please write to me directly at andrew@timeandtidewatches.com The other consequence of this big Manufacture Edition reveal is that our scheduled Baselworld Edition of the ‘Home Delivery Watch Fair’, where we bring fairs direct to your couch, is bumped a week. We’ll be dropping more teasers during the week. Rest assured, it will fill the void that The Last Dance has left in all of us. It will be multiple feature-length episodes, this is a promise. In other news, we spotted a truly wild watch on the wrist of…

The post FRIDAY WIND DOWN: Celebrating the week we helped Zenith launch the final El Primero 50th Anniversary Edition and Billie Eilish’s baller new watch appeared first on Time and Tide Watches.

5 years ago

Introducing – The Santos de Cartier ADLC, now Clad in Black Armour

Cartier enlarges its successful Santos collection with two time-and-date models clad in steel and black ADLC. The most contemporary proposal in this family of watches of late, the use of black ADLC and sleek matte finishes conspire to give the watch an emphatically masculine presence. Let’s have a closer look at these stealth Santos watches. […]

5 years ago

INTRODUCING: The TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition

It may have been made to celebrate an event that, like everything else this year, has been cancelled, but that hasn’t stopped TAG Heuer from unveiling a new, high-octane variant of its iconic moniker – the TAG Heuer Monaco Grand Prix de Monaco Historique Limited Edition. Mouthful of a name aside, this latest iteration of the squared-off icon has been made, rather obviously, to celebrate the wonderful Monaco Grand Prix de Monaco Historique, which TAG Heuer is the official timekeeper for. The motorsport event is a stunning two-day spectacle that sees historic race cars from yesteryear being belted around the fabled circuit at indecent speeds. It was set to be held May 8 to 10 … but it’s since been black flagged due to COVID-19, which is such a shame. Regardless, the timepiece itself appears to be a very good-looking iteration of the legendary namesake, so let’s take a closer look. The biggest talking point of the new watch, by far, is the motorsport-inspired red and white dial, which aims to pay homage to some of the most iconic race car liveries ever to grace the seaside principality’s famed street circuit. It’s a very cleverly designed dial – one that…

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5 years ago

Review – The Accessible High-End Watch, the Ophion OPH 786 Velos

“Accessible” and “High-End” are not words that usually go well together… Quality usually comes at a price. A case made by a master watchmaker, a guilloché dial and a hand-decorated movement are often signs of a 5-digit price tag. Enjoying the taste of independent watchmaking, the exclusivity and the craftsmanship require deep pockets. A sad […]

5 years ago