How to make money by starting a Minimalist watch brand

Minimalist Watch BrandEditor’s note: The Minimalist watch brand is an unrelenting feature in the Sponsored section of your Instagram feed, and isn’t going away anytime soon. So if you were thinking of capitalising on some horological high-street chic without wasting any time in learning about the history of watchmaking, please enjoy this step-by-step guide to starting your own minimalist watch brand. It’s not as hard as you think.  We all have friends who wear watches made by brands like Daniel Wellington and The Horse. We also all know that these watches are, essentially, identical. Yet somehow these simple quartz dress watch lookalikes seem to net their savvy owners massive piles of dosh. Some of us may have even wondered about starting our own minimalist brand like this (I know I have). Well, wonder no more as someone (who has chosen to remain anonymous) has uploaded a helpful guide to Imgur. Here’s the original, but we’ve reposted it in full below. Bravo, mystery writer. Enjoy.

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6 years ago

Introducing – Two New Shades for the Omega Seamaster Aqua Terra, now in Blue or Green

We’ve said it in the past already, but if you’re looking for a great daily luxury watch, which combines enough resistance for the weekend and casual elegance for business days, Omega certainly has one of the best options on the market: the Seamaster Aqua Terra 150m Master Chronometer. Sleek and discreet, robust too, it combines […]

6 years ago

Great 'Grams: The Cartier edition

CartierAs you might have picked up if you follow me on Instagram (@nick.kenyon), I have a soft spot for design-focused watches, generally on the smaller side of 40mm and especially those that are vintage. As a result, one of my favourite brands is Cartier, thanks to the strength and consistency that has been present in their designs for more than a hundred years. In that spirit, I wanted to share a few sensational posts I saw this week that were showing off the range of design and technical prowess on offer from Cartier. @misterenthusiast The grey works sooooo well thanks again @nixen_bixen  This single pusher chronograph is part of the Collection Privée Cartier Paris, produced in a tonneau-shaped white gold case with wonderful blue dial markings that pair nicely with the blued steel hands. The manual-winding, dual-register chronograph is not your usual chronograph calibre either, as it was developed in partnership with F.P. Journe, Denis Flageollet and Vianney Halter. An absolute A-list cast of some of the finest watchmakers of their generation. @amsterdamvintagecartier “Baignoire Allongée” is French for elongated bathtub. A study by the New York Post claims there is a correlation between success and the amount of baths one…

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6 years ago

Casual Friday: Why we're having our first 'Indie Explorer' event and what it's all about

Laventure Lundis Bleu Eza AustraliaWhen I started Time+Tide, back in 2014, I was interested in microbrands. This afternoon, six years later, we will have our first ‘Indie Explorer’ event at Time+Tide. Better late than never. In the Casual Friday ethos, it will be a very chill kind of deal. Watches. A beer or two. And almost certainly good people. Tonight is sold out, but to register for future events, hit: https://www.eventbrite.com.au/e/indie-explorer-part-1-laventure-lundis-bleu-eza-doxa-tickets-95324031745 Back to 2014, I remember one particular bronze Stowa pilot’s watch. And I distinctly remember the process before a purchase I went through. Where you’re looking intently at every photo you can find. Watching the WHOLE 24-minute Worn & Wound video review (when I met the guys, a few years later, I could still practically recite the script). Thinking and dreaming about it.  I never pulled the trigger on the Stowa in the end. And, as it turns out, the brand didn’t need my business. Stowa have continued to do pretty well without me. But they are now joined by an increasing proliferation of micros that are exploding in popularity. And that is not an overstatement. There is no other word for it. The speed with which an increasing number of indie brands have entered…

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6 years ago

Coronavirus cancels Watches & Wonders 2020, is Baselworld next?

Watches & WondersWatches & Wonders Geneva (formerly SIHH) has been cancelled in an announcement by the FHH overnight, as a result of the growing concerns around the Coronavirus and its spread throughout the world. This comes off the back of both Citizen and Bulova announcing their withdrawal from Baselworld just days ago, and adds Watches & Wonders to the growing list of watch industry events that have been cancelled due to the virus. The most notable of these cancellations have been the Swatch Group retail and press event Time to Move, and the Grand Seiko Summit, which was to be held in Tokyo, as well as a host of boutique openings locally in Australia. “In view of the latest developments concerning the worldwide spread of the COVID-19 coronavirus, it is the Fondation de la Haute Horlogerie’s duty, as organiser of Watches & Wonders Geneva, to anticipate the potential risks that travel and important international gatherings could entail,” the FHH statement said. “Therefore, in order to protect the health and wellbeing of all our guests, press, partners and teams, the decision has been taken to cancel the upcoming edition of Watches & Wonders Geneva.” Despite this, the FHH confirmed it was optimistic for…

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6 years ago

Rolex Baselworld 2020 – Predictions for the Watches that Rolex Could Launch in 2020

It’s that time of the year again. Despite the fact that watch fairs are facing multiple threats, Baselworld 2020 is fast approaching and will come with its array of new collections waiting. Without surprises, the most anticipated novelties of the year will again be the new Rolex watches. This also means that it’s time for MONOCHROME to make our yearly predictions. Just like we did in 2014 – 2015 – 2016 – 2017 – 2018 – 2019, we’ve been working hard to guess and design what the Rolex Baselworld 2020 Collection might be like. And here are the watches that we think Rolex could potentially launch at Baselworld 2020.

6 years ago