VIDEO: The History of Chopard L.U.C watchmaking
Chopard have been an important firm in the Swiss luxury landscape since they were founded in 1860, but they weren’t always the house of haute horology that they are today. It wasn’t until just over a quarter of a century ago, in 1993, when Karl-Friedrich Scheufele made the decision to refocus the brand’s energies into the art of watchmaking, and only thee years later marked an important year in the history of Chopard L.U.C as they launched their first in-house movement. Since then, the in-house component of Chopard’s watchmaking has gone from strength to strength, developing new movements at a steady rate till today, where the brand includes a stable of high complications, including full-strike complication watches and perpetual chronographs. The Chopard has also maintained an impressive cachet of exclusivity with the L.U.C collection, producing only 4500 pieces per year, which allows a total focus on quality finishing and mechanical accuracy. Made in partnership with Chopard. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.
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As I’m sure most of you are aware, “The Notorious” Conor McGregor made a triumphant return to the UFC octagon last weekend, knocking out his opponent, seasoned veteran Donald Cerrone, within 40 seconds of the very first round. It was a resounding statement from the Irishman (those shoulder charges!) and it will no doubt again spark his rise to the very highest echelon of the mixed martial arts arena. While some were surprised by the sheer dominance and efficacy of the victory, anyone who follows McGregor on Instagram will know that the 31-year-old had been steadfast in his preparation for this fight. And, whether you’re a rank novice or the quintessence of a horological enthusiast, if you’re into watches and you’ve visited McGregor’s Instagram page, you will have also noticed that the man loves his watches. In fact, his collection is so impressive and vast, that we thought we’d classify his assemblage of timepieces in different “weight classes” and then pit them against one another. So, without further ado, let the fights begin! Lightweight Title: Rolex Day-Date 40 Ref.228235 Vs. Rolex Yacht-Master II Ref.116688 Winner: Rolex Day-Date 40 Ref.228235 OK, yes, these two solid 18k gold watches are anything but…
I am excited – after a couple of furiously busy weeks of behind-the-scenes planning – to announce the launch of the ‘Watch & Act!’ World Watch Auction in aid of the Australian bushfire crisis. The auction, launched today on the Invaluable online auction platform at 9am AEST, will run for 10 days, until 9am AEST on Friday the 31st January. Invaluable.com is the world’s premier online auction platform and is used by such esteemed houses as Sotheby’s and Phillips. The team at Invaluable.com, like so many generous donors, have offered the platform and their support services at no charge. The auction features 16 watches from 14 brands. All items are listed with no reserve. It includes two unique pieces that have been created especially for the auction; the Zenith Pilot Rescue, ‘Australian Rescue’ Edition Unique Piece with custom case back. And the Hublot Classic Fusion ‘Watch & Act’ Edition Unique Piece, also with engraved case back. In addition to these one-of-one pieces, there are no less than nine other Limited Edition models on offer. One is the personal H.Moser & Cie Pioneer Centre Seconds watch of U2 bass player Adam Clayton, offered by the brand with Adam’s blessing. It is…


